Is it Time to Audit Your Capital Campaign?

Anne Melanson

My, how time flies. And how things have changed since you first wrote that capital campaign plan, mustered your resources, rallied the volunteers and set out to transform the life …

Bloom’s Major Gift Webinar Available Here

Anne Melanson

We had the great pleasure of delivering a free online major gift webinar yesterday in partnership with Charity Village. The subject is best practices in preparing for, and executing a …

Generate Profile for Your Campaign

Anne Melanson

MEDIA EXPOSURE Positive profile that galvanizes attention and motivates donors to act is a necessary element of a major campaign. Building awareness is an essential early and ongoing element of …

How to Find Major Gift Prospects

Anne Melanson

Either in the context of a major capital or comprehensive campaign, or as part of regular annual fundraising, inevitably we as professionals are looking for prospective major gift donors. To …

Marin Alsop conducts the Sao Paulo Symphony Orchestra

7 Capital Campaign Essentials

Anne Melanson

Photo Above: American Marin Alsop conducts the Sao Paulo Symphony Orchestra How to Ensure Great Performance in a Capital Campaign As a general rule, organizations that realize successful capital campaigns …

campaign thermometer

How to Set Your Capital Campaign Goal

Anne Melanson

4 Keys to Help You Get it Right from the Start How to Set Your Capital Campaign Goal….When a charity’s Board and senior staff leadership set themselves to the challenge …

How to Budget for a Capital Campaign

Anne Melanson

3 tips to help you develop a campaign expense budget If you are planning your next major capital campaign, here are some things to keep in mind as you look …

5 Tips for Campaign Communications

Anne Melanson

Major capital campaigns are complex medium- to long-term efforts involving multiple external stakeholders, and incorporating several organizational departments, projects and priorities. Keeping everything moving ahead in harmony on the communications …

When Charitable Boards Discuss Fundraising Costs

Anne Melanson

With a little Irish luck (and some strategic thinking), your organization’s board of directors will be equipped to address issues related to fundraising costs. When Charitable Boards Discuss Fundraising Costs and …

How fundraising industry trends affect your organization

Anne Melanson

Bloom’s Network Affiliate for Western Canada, Vancouver’s Liberty Quest Enterprises, offers us the following perspective on the how industry trends affect the fundraising industry on an operation level.[divider_line] Like many professions where …

How to Stand Out in the Crowd

Anne Melanson

How can non profit organizations How to Stand Out in the Crowd within the fundraising market? Here are Bloom’s top five low- or no-cost tips to charities in the area of communications. They are: …

Why it’s a great time for a new project

Anne Melanson

Summer is Why it’s a great time for a new project … to tackle those larger projects — like designing a web site — Its projects like this that tend to get pushed …

To Tweet or not to Tweet?

Anne Melanson

In todays modern world a question often asked would be, To Tweet or not to Tweet?  Strategy can be defined as a plan of action designed to acheive a particular goal (Wikipedia). Having well-defined goals …

The Stewardship Conundrum

Anne Melanson

Now looking at The Stewardship Conundrum , Online giving is on the rise. So much so, that UNICEF has made the decision to close three of its Canadian offices. Which begs …

SIGN (of the times)

Anne Melanson

I monitor and occasionally participate in forum discussions by professional fundraisers. Questions and ideas flow fast and furious as they seek solutions to everyday issues. Today it finally dawned on …